by Paula Ortega | May 6, 2025 | Advertising Agencies
Rolling out an ERP system in an advertising agency isn’t just a smart move — it’s a necessary step to stay relevant in a fast-paced, oversaturated market. But before diving in, there’s always one question agency leaders ask: “How long is this going to take?” The short... by Paula Ortega | Apr 15, 2025 | Advertising Agencies
In the BTL world, speed and precision are everything. Whether you’re activating a product at retail locations, running in-store tastings, or bringing a brand experience to life through custom displays, every detail matters. But let’s be real—without the right... by Paula Ortega | Apr 8, 2025 | Sin categoría
Many retailers and distributors have private label products manufactured either locally or overseas. Managing the design side of things properly is key to ensuring consistency, compliance, and speed to market. But when you’re dealing with a high volume of SKUs, things... by Paula Ortega | Mar 17, 2025 | Advertising Agencies
Advertising agencies are service-based businesses where human talent is the main asset. Every campaign designed, produced, and executed involves professionals from multiple departments, and their time is the key resource that determines a project’s profitability. From... by Paula Ortega | Mar 17, 2025 | Advertising Agencies
In the advertising industry, agencies primarily operate as intermediaries between clients and vendors. This position offers a strategic advantage—by consolidating investments from multiple clients, agencies can secure better rates and payment terms from suppliers. For...