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The Journey to Choosing the Right Management Software for Your Advertising Agency (Complete 2025 Guide)

by Equipo Solop | Jun 19, 2025 | Agencias de Publicidad

Introduction: A new kind of challenge for today’s agencies There was a time—not too long ago—when running an ad agency meant little more than: A spreadsheet, Some neatly labeled folders, And a great memory. Back then, everything operated in balance. Clients came in,...

Trello, Wrike, Monday vs. an ERP like Solop: What advertising agencies in Florida need to know

by Equipo Solop | Jun 12, 2025 | Advertising Agencies

When an advertising agency starts to grow, one of the biggest challenges is maintaining operational and financial order. That’s why it’s common for agencies to initially turn to tools like Trello, Wrike, or Monday to manage their projects and tasks. These platforms...

Advertising Chaos: The Missing File, the Offline Creative, and the Waiting Client

by Paula Ortega | Jun 12, 2025 | Advertising Agencies

When files bounce between emails, clouds, and disconnected apps… and nobody knows where that damn JPG is. Just Another Monday (or Friday at 5 PM) “I need that JPG NOW! The client is waiting to approve.””I sent it to the iCloud folder on Outlook. It...

BTL Campaigns Run on Precision: Why Your Agency Needs an Agile ERP

by Paula Ortega | Apr 15, 2025 | Advertising Agencies

In the BTL world, speed and precision are everything. Whether you’re activating a product at retail locations, running in-store tastings, or bringing a brand experience to life through custom displays, every detail matters. But let’s be real—without the right...

Why version control matters for budgets and media plans in Advertising Agencies

by Equipo Solop | Apr 9, 2025 | Sin categoría

In the fast-paced world of an advertising agency, it’s completely normal for projects to go through multiple rounds of revisions, client feedback, and internal approvals. Whether it’s a production estimate (for print, audiovisual, events, PR, etc.) or a media plan...
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