In the BTL world, speed and precision are everything. Whether you’re activating a product at retail locations, running in-store tastings, or bringing a brand experience to life through custom displays, every detail matters. But let’s be real—without the right tools in place, even the best ideas can fall apart in execution.

At Solop ERP, we get it: BTL campaigns live or die by their operational flow. You’re juggling planning, creative, logistics, and live execution—all while the clock’s ticking and the client wants real-time updates.

Let’s break it down: a retail activation example

Picture this: Your agency is hired to launch a new product in high-traffic supermarkets across South Florida. The plan includes

• Eye-catching POP displays
• Product sampling during peak hours
• In-store media placement (think: signage, TV loops, in-store audio)

Seems straightforward, right? But behind the scenes, there are dozens of moving parts:

• Planning team maps out stores, timelines, volumes, and staffing
• Creative team produces artwork, scripts, and assets
• Field team handles logistics, staffing, setup, and reporting.

And here’s the catch: this isn’t your typical ATL or digital campaign. Execution here means boots on the ground, materials on-site, and a team ready to perform on location.

BTL needs more than ideas—it needs structure.

Unlike campaigns that live on screens or media placements, BTL requires tracking real-world action:

Did the right POP material make it to the store?
Is the promo team on-site and checked in?
Was the display installed as planned?
What was the customer response during peak hours?

Solop ERP gives your agency the full picture—live and in color.

• Project managers assign tasks and deadlines directly in the system
• Creatives upload final assets for immediate access
• Field teams use a mobile app to check in with geo-location, upload photos, fill reports, and track KPIs like impressions, samples distributed, and customer feedback
• Everything syncs instantly with HQ, giving you live campaign status across every store

Why this changes the game for BTL agencies?

Clients today want more than creative—they want flawless execution and on-demand reporting. With Solop ERP, your agency can:

• Streamline coordination across planning, creative, and execution
• Gain real-time visibility on task progress and team performance
• Track POP inventory and field staff activity
• Make fast, data-driven decisions mid-campaign
• Deliver professional reports backed by real numbers

Ready to scale your BTL game?

BTL will always be about experiences—but now more than ever, those experiences need structure, speed, and traceability to scale. That’s where Solop ERP comes in. It’s not just a system—it’s the backbone of high-performance BTL.

Want to see it in action?
Book a personalized demo and discover how Solop can power your next activation—faster, smarter, and with zero chaos.