RETAIL MEDIA
Built for retailers
Centralize your advertising management—both in-store and online.
Retail Media is a marketing and communication strategy that allows retailers and marketplaces to generate advertising or sponsored content using their own assets, such as websites, mobile apps, e-commerce platforms, media channels, social media, and physical stores.
In-store Advertising
- Print Materials: Flyers, brochures, banners, and posters.
- Sampling: Free product samples.
- Product images: High-quality product photography.
- Shelf Ads: Advertising placed on store shelves.
- Floor Stand Banners: :Free-standing promotional displays.
- Static Ads: Traditional printed signage.
- Digital Ads: Ads displayed on digital screens.
- In store radio ads: Audio advertising played in-store.
Traditional Media
- TV: Broadcast television advertising.
- Radio: AM/FM radio spots.
- Print Media: Newspaper advertisements.
- Out-of-Home (OOH): Billboards, posters, and transit ads.
Owned Media Advertising
- Search Ads: Google Search and Display campaigns.
- Sponsored Products on Website: : Cost-per-click (CPC) ads.
- Email Marketing Ads:Ads sent to contact lists.
- In app Ad:Advertising within mobile apps.
- Website banner ad:Promotional banners on the retailer’s website.
How to maximize the potential of Retail Media?
Campaigns
Omnichannel campaign management that integrates print, digital, indoor and outdoor advertising, and combined cross-channel promotions.
Order management
Easily process orders—whether internal, through agencies, or external media partners. Manage issuance, production, and purchase orders in an organized and efficient way.
Ad Inventory Management
Track media availability with an online calendar. Manage placements across store locations.
Creative Development
Oversee ad creation both in-house and externally:
- Graphic Design
- Copywritting
Operation
Gain full visibility into ad inventory with a real-time online calendar.
Media Buying
Manage the purchase of ad space across traditional, digital, and out-of-home media channels.
Production
Organize and manage product photography or maintain a visual asset repository.
Oversee the creation and production of video and audio ad materials.
Procurement
Manage purchases of materials for third-party advertising in physical stores—catalogs, flyers, and printed materials for customer distribution.
