An adaptable ERP should be tailored to the specific needs of each industry it serves. In the case of Solop ERP, our expertise in the advertising industry has been strengthened by the diversity of our clients, allowing us to develop customized solutions for different branches of the sector. Our main focus is 360° advertising agencies, but we also offer specialized solutions for other key areas within the advertising ecosystem.
1. Creative Agencies
Solop ERP streamlines workflow management and task tracking, integrating strategic and creative planning with the direct execution of print and audiovisual productions. It also enhances collaboration across teams, ensuring each campaign is executed seamlessly and efficiently. From conceptualization to final delivery, Solop ERP helps creative agencies optimize time and resources.
2. Media Buying Agencies
Our platform simplifies the planning, purchasing, invoicing, and payment of ad spaces. It efficiently handles large volumes of ad placements, clearly distinguishing between offline and digital media. Whether for traditional or digital media agencies, Solop ERP provides real-time availability of ad spaces, enabling better decision-making and maximizing ROI.
3. Out-of-Home Advertising (OOH)
For this segment, we offer a 100% tailored solution for inventory control, availability scheduling, and negotiation management for each media platform. We also ensure accurate invoicing for monthly leases. The system keeps a detailed record of locations and ad space conditions, ensuring full control over the management and profitability of these assets.
4. Retail Media
We are among the few software providers that have developed specialized tools for this hybrid between advertisers and media service providers.
Whether it’s in-store signage, in-store radio, banners, shelving ads, or proprietary digital media, Solop ERP efficiently manages every advertising opportunity. It also helps handle commercial agreements with suppliers, automate invoicing, and track campaign performance, ensuring maximum profitability.
5. Point-of-Sale (POS) Marketing
Solop ERP makes it easy to manage and control marketing projects at the point of sale with mobile integration for instant access to tasks, check-in/check-out tracking for promoters, and final reports with details and photos. This optimizes both administrative and financial processes. Additionally, our ERP provides real-time monitoring, ensuring that POS campaigns are effective and aligned with business objectives.
6. Events
With Solop ERP, you get full control over event planning and execution, from coordinating suppliers and materials to tracking key metrics in real time to measure event impact. It also enables budget management, task assignments, and step-by-step monitoring to ensure flawless organization and a positive ROI.
Thanks to this diverse specialization, Solop ERP adapts to the real needs of every client. Contact us to learn more!