What is a connected Advertising Agency?

What is a connected Advertising Agency?

Digital transformation has radically changed the landscape for advertising agencies. In a competitive market like Miami, being connected is not just an advantage but a necessity for efficient growth.

If your goal is to grow your agency, it’s crucial to move away from ineffective tools like scattered spreadsheets, disorganized internal emails, and messaging groups like WhatsApp. These methods, often used by startups, end up limiting productivity and visibility in operations. Instead, leveraging the right technological tools can significantly boost productivity, collaboration, and operational control.

Why is a Cloud-based Specialized ERP the Best Solution for Your Agency?

To ensure hassle-free growth, the best option is to integrate all your processes through a cloud-based specialized ERP, enabling comprehensive and connected management.

What are the benefits of implementing a cloud-based ERP in your advertising agency?

There are two types of ERP integrations in the cloud:

1. Native ERP Integration

Cloud-based ERPs are open systems that facilitate connectivity with other software used in daily operations, regardless of the industry. This type of integration is built-in and adaptable to the needs of any business vertical.

With native integration, your agency can connect the ERP software to applications such as:

  • Banking systems
  • Spreadsheets
  • Human resources and payroll management software
  • Local exchange rates for different currencies
  • Electronic invoicing

2. Integration with industry-specific systems for advertising agencies

The second type of integration is with specialized applications that are crucial for the functioning of an advertising agency. These can include project management tools, digital media suppliers, or campaign verification platforms.

  • Project management software: Although some ERPs include project management functionalities, many agencies prefer specialized tools like Jira, Basecamp, Cor, Asana, Trello, Click Up, or Skills Workflow.
  • Time tracking: Manage time tracking either through the ERP’s built-in functionalities or through external apps like Toggl.
  • Media planning tools
  • Digital media suppliers: Integration with platforms like Google and Meta.
    Ad verification tools: Connect your ERP to solutions like IBOPE or MediaOcean for precise campaign control.

Key Benefits of a Cloud-based ERP for Advertising Agencies:

1. Adjustable and controlled investment:

An integrated management system lets you monitor every detail of your agency, avoiding common mistakes found in manual management. Cloud-based systems are customizable, which means you only pay for the functionalities you need. If your agency grows, you can simply activate additional modules without the need to switch systems.

2. More efficient workflows:

An ERP helps you manage each project with precision, assigning the right resources and skills to every task. Additionally, real-time statistics enable you to make strategic decisions based on data.

3. Greater competitiveness:

Having real-time information, such as profitability by project or client, allows you to make quick decisions and enhance your agency’s efficiency.