Digital transformation has revolutionized advertising agencies and connectivity is key to their efficient growth. What working methodology do you apply today in your agency? In this article you will learn about the advantages of implementing a system that transforms your current agency into a fully connected one.
It is already part of our life to use applications that connect with other applications, and everything is done without us realizing it. If your goal is to grow your agency, you must get rid of the countless Excel spreadsheets, internal emails and whatsapp groups, just to tell you some habits that are common in startups. You must leverage technology for greater productivity, collaboration and greater control over your processes.
To ensure a painless growth, integrating your processes through a connected ERP specialist is the best solution.
Do you know the advantages of implementing a cloud ERP in your advertising agency?
There are 2 types of integrations with other ERP applications in the cloud:
1.Native ERP integration
Cloud ERPs are open, so they facilitate connectivity with the systems we use on a daily basis, no matter the sector or industry of the company. This first type of integration is the one that ERP has as standard, for all its business verticals.
With a native ERP integration your company connects the ERP software with various specialized applications and processes.
Within the standard ERP connectivity is:
- Banks
- Excel spreadsheets
- Human resources and payroll software
- Exchange rates of different currencies
- Electronic invoicing
2. Integration with specific systems used by advertising agencies
The second integration is with the specialized applications of each sector of activity. In the case of advertising agencies, these are project applications, digital media providers or broadcast verification providers.
- Project software: Although the best ERP software has project management capabilities, some advertising agencies may use third-party systems to manage their work. The most commonly used are Jira, Basecamp, Cor, Asana, Trello, Click Up, Skills Workflow.
- Time tracking (time tracking of areas / app or desktop): Your agency can manage its time with its own ERP or with Toggl.
- Media planner
- Digital media providers: Google, Meta
- Ad verifiers: Some agencies use IBOPE or Media Ocean to control broadcasting of advertising.
3. Reduced and controlled investment
An integrated management system allows you to manage your agency in a more meticulous way, taking care of the details that if you do it manually, many times generate errors.
Cloud systems are highly customizable, and can be adapted to each company’s needs. The functionalities are adaptable, so if you need it you can not activate it. However, when you need to increase your requirements, you don’t have to change software, you only have to activate the functionality. The budget is adjusted according to the size of the company.
4. Much more productive work methods
You will be able to manage each project with precision and focus on the management of your human resources, assigning the most appropriate skills to each project. You will have statistics to analyze projects in real time and make timely decisions.
5. Greater competitiveness
More online information, based on real data from your business such as the profitability of each project or client, will allow you to take action faster. The key: digital transformation.
The future of advertising agencies lies in the adoption of comprehensive systems in the cloud and therefore it is essential to embrace digital transformation to stay competitive and successful in an increasingly digitized and changing environment. Cloud culture provides confidence through its rigorous data fidelity, interconnectivity and interoperability. It is essential, then, to combine cloud computing with ERP to obtain powerful business management tools at a much lower cost than traditional ERP software and systems.