In the fast-paced world of an advertising agency, it’s completely normal for projects to go through multiple rounds of revisions, client feedback, and internal approvals. Whether it’s a production estimate (for print, audiovisual, events, PR, etc.) or a media plan (digital or traditional), having access to all project versions isn’t just helpful—it’s a must.

Why versioning your budgets and projects is a game changer

Tracking different versions of proposals and estimates within your agency ERP gives you full visibility into how each project evolved. Whether changes were requested by the client or made internally after team reviews, keeping a version history means more transparency, control, and operational efficiency.

This is especially useful for agencies working on a fee-based model. You can finally answer questions like: Did we estimate the right number of hours for this fee? Are we losing time (and money) due to endless client revisions? With Solop ERP’s project versioning, the answer is always backed by real data.

Better versioning = better teamwork

Version control isn’t just about the numbers—it also improves communication across teams. When every task includes the full context and detailed briefing, people can just do the work without chasing down more info. That means fewer errors, fewer back-and-forths, and way less rework.

With Solop ERP, every version of a campaign captures what changed, when, and who made the updates—so everyone’s on the same page from pitch to delivery.

Track budgeted vs. actual investment

Another key benefit of budget versioning is being able to compare what was originally proposed vs. what was actually executed. Which suppliers were changed? What items were cut or added? For instance, maybe your initial media plan included Facebook – Meta, but the final version shows Google instead. Having that full timeline makes post-campaign analysis way easier.

Give your clients the flexibility they expect

Let’s be real—clients often want to tweak things as the campaign evolves. Maybe you’re on version 8 of a media plan, and suddenly they say, “Actually, let’s go with version 3.” With Solop ERP, pulling up that version and marking it as final is quick and seamless.

This level of traceability not only saves time—it builds trust. It shows clients that you’ve got everything under control and are ready to pivot without the chaos.

Bottom line: Version control isn’t optional—it’s a power move

In today’s ad world, handling multiple versions of budgets, media plans, and project scopes is just part of the game. But when you do it with the right tools, it becomes your competitive edge.
Solop ERP helps your agency stay sharp, aligned, and in control—no matter how complex the project or how many times the client changes direction.

Ready to level up your agency operations? Discover how Solop ERP for advertising agencies can help you stay one step ahead.