by Paula Ortega | Mar 17, 2025 | Advertising Agencies
Advertising agencies are service-based businesses where human talent is the main asset. Every campaign designed, produced, and executed involves professionals from multiple departments, and their time is the key resource that determines a project’s profitability. From... by Paula Ortega | Mar 17, 2025 | Advertising Agencies
In the advertising industry, agencies primarily operate as intermediaries between clients and vendors. This position offers a strategic advantage—by consolidating investments from multiple clients, agencies can secure better rates and payment terms from suppliers. For... by Paula Ortega | Mar 3, 2025 | Advertising Agencies
Today, many advertising agencies manage their operations using a mix of different software and specialized applications. It’s common to see agencies using HubSpot as a CRM, COR for project and task management, an in-house tool for time tracking, Excel for media... by Paula Ortega | Jan 13, 2025 | Advertising Agencies
One of the biggest challenges for financial management in advertising agencies is efficiently controlling cash flow and using financial resources wisely. This requires strict oversight of cash flow, ensuring up-to-date records of both debts to third parties, such as... by Paula Ortega | Dec 11, 2024 | Advertising Agencies
Running an advertising agency with operations in multiple countries comes with unique challenges, especially if you’re not part of a larger multinational group with robust technological resources. From multi-currency accounting to meeting regulatory requirements...
