How WPP Group increased their productivity with Solop
Find out why leading companies choose our software to manage their business
WPP modernizes and transforms its backoffice department
The largest group of advertising companies in the world, in its companies in Uruguay, automates its main operational and financial flows, achieving accuracy in its reports and significant time savings.
Who is WPP Group?
The WPP Group brings together the world’s top advertising, media, public relations and market research agencies, including Burson Cohn & Wolf, Grey, GroupM, Young & Rubicam, Mediacom, Mindshare, Wavemaker, Wunderman and Xaxis: Burson Cohn & Wolf, Grey, GroupM, Young & Rubicam, Mediacom, Mindshare, Wavemaker, Wunderman and Xaxis.
In Uruguay, the WPP group has several companies that work for both domestic and foreign clients. With a total of 5 companies and more than 200 collaborators, it is undoubtedly a very important player thanks to the quality of its work, with many multinationals among its clients.
How was management before Solop?
Before starting with the digitalization process of their management together with Solop, they used a simpler system that did not allow the exact configuration of each of their operational processes, which led them to manage their operations separately from their financial administration. They had an invoicing and accounting system from Eximia.
In the operational area, purchase orders were managed manually, using a Word printout, as well as manual numbering and control.
Given the size of the company, monthly closings were performed using on the one hand the accounting closing and on the other hand many excel spreadsheets that were shared among team members from different departments, which led to a difficult control of modifications and in some cases loss of information.
¿Qué problemas tenía WPP Group ?
- Disconnection between operation and backoffice
- Manual and non-standardized processes
- Lack of automation
- Many manual accounting entries
- Manual reports based on spreadsheets
The multiplicity of excel spreadsheets needed to analyze performance and make presentations to the group were very labor intensive. The WPP group needed software that would perform monthly revenue recognition in an automated and streamlined manner to enable quick and accurate monthly closings. No software was available to control management through roles and permissions for users with the flexibility they needed.
How has Solop’s management of the WPP group helped?
Through Solop ERP, the WPP group companies have unified and improved both their operational and financial management, improving their accounting closings in quality and speed. By automating their repetitive processes and applying business logic, they were able to perform their monthly financial statements faster and with fewer personnel, generating more consistent and accurate information.
The use of Solop ERP software facilitated the systematization and standardization of both operational and financial processes, providing a complete and accurate audit of each transaction as well as visibility into the status of each customer order and its financial situation.
Thanks to automatic calculations and massive processes, it was possible to automate administrative processes that were previously performed manually.
With all the information distributed correctly, it was possible to create various reports requested by the customer in a detailed and cost-effective manner. Solop helped the WPP Group to meet the demanding requirements they had regarding the definition of roles and controls of their users without slowing down the speed of the processes or the speed of their definition.
Some benefits:
Operational management.
Customer orders are sorted by projects and you can easily see all related documents, their status and the result of the project. Tasks are assigned and tracked.
Sales orders
Invoicing orders become sales orders, being entered directly by the executives so that the invoicing department can easily obtain them without having to retype anything. Each order will be transformed according to the billing form requested by the customer, grouped by projects, campaigns or customer purchase orders.
Purchase Orders
Those sales that involve a purchase from suppliers will automatically generate a purchase order related to the same information of the sale, thus ensuring an accurate linkage and traceability. Approval flows are available
Revenue recognition
Revenue recognition is automated and transparent with no team effort in its calculations. By using different criteria for recognition, such as service performance or % of project progress, an exact picture of the current status of each project/client is available at each closing.
Reports and management information
Standard or custom-designed reports allow a quick and clear visualization of the required information. Thanks to the option of easily defining different views, both private views for each user and general use views, it is possible to view the system data from different perspectives without having to depend on third parties for their configuration.
Painless monthly financial statements
Multiple reports and financial reports allow a wide and detailed visualization of the accounting information, with auxiliary reports that justify the accounting balances to give peace of mind that the closings are completely verified and there are no surprises after the fact.
Compliance and SOX
With the software, the company complies with internal regulations and also with the SOX regulation of good administrative practices.
Clean audits
Thanks to the level of detail that the system can provide, it is possible to know what was modified and by which user at what time, giving peace of mind that the information has not been altered.
Internal communications at hand
They took advantage of Solop’s internal requests related to each document or third party to be able to make internal communications both within the backoffice and also with the operation, facilitating the fulfillment of the tasks or requests made and thus improving the speed of management and traceability.
Automated intercompany documents
Great time savings with the functionality to automatically generate in the target company the documents that are between the same company. This allows that all documents that are generated between different companies of the same company, will be generated in the target company automatically, thanks to the fact that the system is multi-company, all companies are within the same system. This saves time as well as data accuracy.
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