by Paula Ortega | Jul 15, 2025 | Advertising Agencies
Month-end at an ad agency usually means pressure, reheated coffee, and hours lost to something that—let’s be honest—should’ve been solved by now: reporting to clients. Sound familiar? Even in 2025, too many agencies still rely on Excel sheets, disconnected tools, and... by Paula Ortega | Jun 12, 2025 | Advertising Agencies
When files bounce between emails, clouds, and disconnected apps… and nobody knows where that damn JPG is. Just Another Monday (or Friday at 5 PM) “I need that JPG NOW! The client is waiting to approve.””I sent it to the iCloud folder on Outlook. It... by Paula Ortega | May 6, 2025 | Advertising Agencies
Rolling out an ERP system in an advertising agency isn’t just a smart move — it’s a necessary step to stay relevant in a fast-paced, oversaturated market. But before diving in, there’s always one question agency leaders ask: “How long is this going to take?” The short... by Paula Ortega | Apr 15, 2025 | Advertising Agencies
In the BTL world, speed and precision are everything. Whether you’re activating a product at retail locations, running in-store tastings, or bringing a brand experience to life through custom displays, every detail matters. But let’s be real—without the right... by Paula Ortega | Apr 8, 2025 | Sin categoría
Many retailers and distributors have private label products manufactured either locally or overseas. Managing the design side of things properly is key to ensuring consistency, compliance, and speed to market. But when you’re dealing with a high volume of SKUs, things...