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How to evaluate profitability in Advertising Agencies: Key Points

by Equipo Solop | Jan 8, 2025 | Advertising Agencies

Profitability is a critical metric for advertising agencies. It reflects not only the overall financial health of the business but also the success of individual projects and client relationships. Assessing profitability requires a comprehensive approach that spans...

What’s the best way to measure performance with a KPI?

by Equipo Solop | Jan 2, 2025 | ERP / Back Office

The SMART model is a proven method for defining and establishing goals and Key Performance Indicators (KPIs). Discover in this article how implementing it can drive optimal results for your business. One common question every decision-maker faces is: “How do I...

Does your Advertising Agency operate across multiple countries? Discover how Solop simplifies global management

by Paula Ortega | Dec 11, 2024 | Advertising Agencies

Running an advertising agency with operations in multiple countries comes with unique challenges, especially if you’re not part of a larger multinational group with robust technological resources. From multi-currency accounting to meeting regulatory requirements...

The Spreadsheet vs. Specialized software battle in Advertising Agencies

by Paula Ortega | Dec 5, 2024 | Advertising Agencies

In the fast-paced world of advertising agencies, especially in media departments, professionals often face a tricky choice: sticking with the familiarity and flexibility of spreadsheets or embracing the centralized power of specialized software for media planning and...

Types of warehouses: What are they and what is each one used for? 

by Equipo Solop | Nov 29, 2024 | Wholesale distribution

In a Warehouse Management System (WMS), there can be different types of warehouses, each designed to fulfill specific functions within the supply chain and optimize the flow of goods. These types of warehouses can vary according to the nature of the products they...

What is the best sales forecasting method for your company?

by Equipo Solop | Nov 28, 2024 | ERP / Back Office

Sales forecasting is an essential tool for any business, as it allows you to estimate future sales and make strategic decisions based on realistic projections. The best forecasting uses a mix of methods, the key is to consider what quality of data you have available....

5 ways to share your KPIs in an attractive way

by Equipo Solop | Nov 27, 2024 | ERP / Back Office

It is common to postpone the development of KPIs, but why? One reason is because it is time-consuming and tedious, and the end product is often boring. However, KPIs are important! Learn in this article different ways to present your indicators and make your...

What is inventory management and why should you pay attention to this process in your distribution company?

by Equipo Solop | Nov 27, 2024 | Inventario

In this article we explain the importance of this series of processes that preserve or move products within the warehouse until they reach the final consumer. In every distribution company, one of the fundamental tasks is linked to the control and physical protection...

Returns management: an excellent logistics practice

by Equipo Solop | Nov 26, 2024 | Wholesale distribution

The Return Merchandise Authorization (RMA) functionality is a key tool in good logistics practices, especially in the management of product returns. The RMA process is designed to efficiently manage returns, both in terms of logistics and customer service, ensuring...

Products with slow or no turnover: how to detect them and what actions to take

by Equipo Solop | Nov 10, 2024 | Wholesale distribution

Detecting slow-moving products is essential to maintaining operational and financial efficiency in inventory management. These products, often referred to as “slow movers” or “dead stock,” can take up valuable warehouse space and generate additional costs. Here is a...
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