by Paula Ortega | May 6, 2025 | Advertising Agencies
Rolling out an ERP system in an advertising agency isn’t just a smart move — it’s a necessary step to stay relevant in a fast-paced, oversaturated market. But before diving in, there’s always one question agency leaders ask: “How long is this going to take?” The short... by Equipo Solop | May 6, 2025 | Advertising Agencies
The advertising industry has changed more in the last ten years than in the five decades before. Today’s consumer isn’t buying what the market pushes—they’re choosing brands that truly fit their lifestyle and personal needs. That shift has reshaped the entire game.... by Equipo Solop | Apr 24, 2025 | Advertising Agencies
In the fast-paced world of advertising, where deadlines are tight and creative energy never stops, closing your monthly books shouldn’t be a headache. That’s where an integrated ERP like Solop comes in—making financial closing smooth, fast, and accurate by syncing... by Paula Ortega | Apr 15, 2025 | Advertising Agencies
In the BTL world, speed and precision are everything. Whether you’re activating a product at retail locations, running in-store tastings, or bringing a brand experience to life through custom displays, every detail matters. But let’s be real—without the right... by Equipo Solop | Apr 9, 2025 | Sin categoría
In the fast-paced world of an advertising agency, it’s completely normal for projects to go through multiple rounds of revisions, client feedback, and internal approvals. Whether it’s a production estimate (for print, audiovisual, events, PR, etc.) or a media plan... by Paula Ortega | Apr 8, 2025 | Sin categoría
Many retailers and distributors have private label products manufactured either locally or overseas. Managing the design side of things properly is key to ensuring consistency, compliance, and speed to market. But when you’re dealing with a high volume of SKUs, things... by Equipo Solop | Apr 7, 2025 | Wholesale distribution
Once you’re selling through multiple channels, you need an efficient and flexible order management system backed by a unified inventory view. By integrating all your sales channels into your management system, you’ll have full visibility of every sales... by Equipo Solop | Mar 31, 2025 | Advertising Agencies
Running an Out-of-Home (OOH – DOOH) agency is about much more than just selling ad spaces. The day-to-day operations can get overwhelming—client acquisition, campaign management, inventory control, printing, installation, field monitoring, invoicing, and financial... by Equipo Solop | Mar 17, 2025 | Sin categoría
In the fast-paced world of advertising, controlling costs is as crucial as meeting deadlines. Yet, one area where many agencies lose control—and profitability—is managing indirect costs tied to client projects. These hidden expenses can quietly pile up, eating into... by Paula Ortega | Mar 17, 2025 | Advertising Agencies
Advertising agencies are service-based businesses where human talent is the main asset. Every campaign designed, produced, and executed involves professionals from multiple departments, and their time is the key resource that determines a project’s profitability. From...
